（本文行數較多，建議直接收藏，或通過查看原文鏈接閱讀）

如果你已經接觸谷歌廣告有一段時間了，那么你肯定會對否定詞很熟悉。

因為通過排除否定關鍵詞Negative Keywords，可以讓你省下很多不必要的支出，也能提高廣告質量進而提升排名。

這篇文章我為大家總結了否定關鍵詞的列表，包括1000多個可排除的關鍵詞，大家看完后，可以直接復制到廣告后臺進行排除，這樣可以省下很多檢查關鍵詞的時間和精力。

比如你在投放健身器材類目，假設是dumbbell啞鈴這個產品

你會希望用戶通過搜索如下字詞時展示你的廣告：

• dumbbell for home

• buy dumbbell

• best dumbbells

但你肯定不希望廣告在以下搜索詞上展示：

• how to make dumbbells

• dumbbells exercises

那么你就需將以下否定關鍵字添加到列表中：

• how to

• exercises

通常我們可以建立一個list列表，把所有不需要的關鍵詞統一放進去。

找到Keywords關鍵詞一欄，點擊Negative Keywords否定關鍵詞，拉到下面有Save to new or existing list保存在新建或已有列表，再在下面填入列表名字（便于區分）就可以了。

至于否定關鍵詞的匹配類型，大家應該知道谷歌廣告有三大類關鍵詞匹配類型：

廣泛匹配（還有廣泛匹配修飾符：+關鍵詞）

詞組匹配（符號：“關鍵詞”）

精準匹配（符號：[關鍵詞]）

它們的詳細區別可以看看我之前的文章：

什么是谷歌廣告關鍵詞匹配類型和如何使用

而在排除否定關鍵詞的時候，我建議用：

廣泛匹配修飾符：+關鍵詞

比如：+exersices——這樣所有包含“exercises”一詞的搜索詞（無論詞在前還是在后）都不會觸發廣告！

因為這樣既可以排除沒用的不可能帶來轉化的關鍵詞，又不會影響需要的關鍵詞。

建議排除的否定關鍵詞（1000+）

大家可以把下面的關鍵詞添加到任何廣告系列（搜索和購物廣告都可以）的排除關鍵詞列表中。

當然，建議大家還是按需排除，不然后排除掉一些機會，那就得不償失了。我也會分類列出來，但具體大家還是要自行篩選一下下：

無論你做什么產品，基本都能直接排除以下關鍵詞：

cheap
directions
facebook
sample
samples
sampler
sampling
recipe
myspace
map
maps
video
game
games
free
no charge
no cost
youtube
vimeo
torrent
torrents
download
nude
naked
porn
udemy
craigslist
porno

amazon
ebay
wish
esty
aliexpress
alibaba
walmart
macy

如果你做2B的，可以考慮排除以下關鍵詞：

about
advice
agencies
agency
article
articles
association
associations
blog
blogs
book
books
bulletin
bulletins
buy
case studies
case study
class
classes
club
clubs
college
colleges
conference
conferences
consultants
consulting
consumer
council
councils
course
courses
data
define
definition
developer
developers
diagram
direct hire
direct placement
education
employer
employers
employment
example
examples
FAQ
firm
firms
forum
forums
foundations
freelance
freelancer
freelancers
freelancing
full-time
guide
guides
head hunter
hiring
history
home
house
household
image
images
independent contractors
info
information
institute
institutes
intern
interns
internship
internships
job
jobs
journal
journals
learn about
logo
logos
magazine
magazines
map
maps
meaning of
metrics
news
newsletter
newsletters
newspaper
newspapers
overstock
part-time
personal
photo
photos
picture
pictures
position
positions
program
programs
refurbished
recruiter
recruiters
recruiting
report
reports
research
resource
resources
resume
resumes
review
reviews
salaries
salary
sample
samples
school
schools
seminar
seminars
staffing
statistics
stats
store
stores
success stories
success story
temp
temporary
theories
theory
training
tutorial
tutorials
universities
university
what are
what is
white paper
white papers
wiki
wikipedia
workshop
workshops
business to consumer
goods
business-to-consumer
used
vintage
recreational
recreation
hobby
diy
homes

如果你賣SaaS值了的業務，考慮排除以下：

advice
agencies
agency
article
articles
association
associations
blog
blogs
book
bulletin
bulletins
career
careers
case
studies
case study
class
classes
club
clubs
conferences
consultant
consulting
free
define
definition
freelancing
freelancer
faq
home
house
guide
guides
full-time
fulltime
temp
temporary
what are
training
tutorial
tutorials
review
reviews
resource
report
reports
resources
workshop
workshops
wiki
wikipedia
youtube
recruiting
recruiters
salary
salaries
school
schools
university
universities
stats

這些詞的搜索人群通常是想找工作或招聘，可以排除（當然如果你是獵頭就另說）：

employment
hiring
hire
intern
interns
internship
internships
job
jobs
recruiter
recruiting
resume
resumes
salaries
salary
employer
group
occupation
occupations
fulltime
full time
full-time
parttime
part-time
part time
work
openings
postings
sample
pay
range
paid
recruiters
recruitor
recruitors

避免在正在尋找研究數據的人中觸發廣告，這些人可能是在準備論文，或找博客寫作靈感：

about
association
associations
organization
organizations
definition
define
diagram
community
example
examples
history
manual
manuals
instruction
guide
instructions
guides
model
map
maps
sample
samples
white
paper
whitepaper
whitepapers
papers
what are
what i
What is
book
books
case studies
case study
journal
journals
magazine
magazines
metrics
news
research
review
reviews
statistics
stats
success stories
success story
tutorial
tutorials
white paper
white papers
rating
ratings
opinion
opinions
article
articles
study
studies
information
info
picture
pictures
photo
photos
negative review
bad review
comparison
comparisons
contest
user manual
project

除非你賣課的，否則可以排除：

classs
class
classes
college
colleges
course
courses
education
school
schools
training
universities
university
learn
community college
tutorial
tutorials
textbook
textbooks
books
st college
state college
best college
local college

如果你賣的是高端產品，那需要排除一些想買便宜貨的搜索詞。

如果你有一定的品牌知名度，或者搞促銷，那可以忽略這一部分

bargain
bargains
blowout
blowouts
cheap
cheapest
clearance
clearances
close out
close outs
closeout
closeouts
deal of the day
deal of the week
deals
deal
discount
discounts
discount code
discount codes
discounted
free
inexpensive
liquidation
lowest
cost
low cost
provider
low price
price
prices
limited
time offer
warehouse
warehouses
chain
odd lots
odd lot
outlet
outlets
mall
malls
online
special
wholesale
wholesales

如果你賣的低價產品，可以考慮排除：

designer
high end
expensive
luxury
luxurious
most expensive
high priced

做C端的更可能需要排除這類詞。

price
prices
pricing
quote
quotes
retailer
retailor
retailors
retailers
comparison
reviews
review
good reviews
good review
amazon reviews
amazon review
best reviews
best review
worst revews
worst review
negative review
negative reviews

除非你是賣手工作品，否則可以排除下面的關鍵詞：

craft
crafts
create
creating
hand made
handmade
home
homemade
how can
how does
how to
make
making
when can
when i
where can

可以排除以下關鍵字來避免和技術相關的搜索詞：

burn
burner
code
community
cd burner
cd
cd code
cd codes
cd burners
desktop
developers
for developers
developors
develeoper
disk
download
downloads
dvd
error
file
files
freeware
freemium
free
forum
game
games
gnu
hack
hacks
video game
support
api
shortcut
shortcuts
shareware
tip
tips
video
windows
apps
appz
iphone
mobile
android
droid
web
apple
microsoft
linux
library
libraries
mac
java
html
css
c++
javascript
excel
do-it-yourself
dbase
delphi
sheet
spreadsheet
fox
firefox
visual basic
ajax
sql
mysql
template
templates
open source
public domain
vb
xp
xml
xls
retail
retailer
retailers
sophortcuts

antique

export
exporter
exporters
hobby
hobbies
hobbys
import
importer
importers
measurement
model
models
regulations
rent
rental
repair
repairs
retail
retailer
retailers
rules
safety
specifications
specs
standards
store
toy
toys
used
vintage

材料類型

這部分考慮清楚再排除，比如你是賣銀制耳環，就要把金相關的詞排掉，但不要排了銀的關鍵詞。

aluminum
ceramic
cotton
fabric
glass
gold
iron
leather
metal
paper
plastic
rubber
silver
stainless steel
steel
stone
vinyl
wood

anal
anus
arse
ass
ballsack
balls
bastard
bitch
biatch
bloody
blowjob
blow job
bollock
bollok
boner
boob
bugger
bum
butt
buttplug
clitoris
cock
coon
crap
cunt
damn
dick
dildo
dyke
fag
feck
fellate
fellatio
felching
fuck
f u c k
fudgepacker
fudge packer
flange
goddamn
god damn
hell
homo
jerk
jizz
knobend
knob end
labia
lmao
lmfao
muff
nigger
nigga
omg
penis
piss
poop
prick
pube
pussy
queer
scrotum
sex
shit
s hit
sh1t
slut
smegma
spunk
tit
tosser
turd
twat
vagina
wank
whore
wtf

注意不要排除你想要的地理位置！以美國部分州為例 ：

AL
Alabama
AK
Alaska
AZ
Arizona
AR
Arkansas

完結。

Peace Out!

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