被跟賣的危害
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購物車被搶占，銷量下降，你的客戶將被搶走；
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客戶從跟賣那里買到的產(chǎn)品卻認(rèn)為是你的，并在你的店鋪留下差評，這將影響你的店鋪聲譽(yù)。
減少被跟賣的可能性
1、申請亞馬遜品牌備案
123
網(wǎng)站
整理了一份參考資料，可以說是保姆級的品牌備案申請教程了：
2、創(chuàng)建獨(dú)特的產(chǎn)品或包裝
3、建立品牌網(wǎng)站
4、加入亞馬遜環(huán)保包裝計(jì)劃
來的不友好體驗(yàn)。
）
5、截圖保存原始Listing頁面
6、加入亞馬遜防跟賣的項(xiàng)目
-
Amazon Exclusives（亞馬遜獨(dú)家銷售計(jì)劃）
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Amazon Project Zero（亞馬遜零計(jì)劃）
但是
能夠享受亞馬遜更加高級的品牌保護(hù)，防止跟賣并且及時(shí)有效地發(fā)現(xiàn)未經(jīng)授權(quán)的賣家
活動。
-
注冊亞馬遜品牌備案，持有已在當(dāng)?shù)卣畟浒傅纳虡?biāo)；
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擁有你自己的商標(biāo)；
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提交潛在侵權(quán)行為報(bào)告，在過去半年收到至少90%的侵權(quán)情況。
7、借助工具監(jiān)控你的Listing
Helium 10
AMZ Tracker
ZonGuru
AMZAlert
-
商品詳情頁的
ASIN
/
ISBN
以及正確的產(chǎn)品標(biāo)題
-
跟賣店鋪的完整名稱
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在跟賣那購買的產(chǎn)品訂單編號
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可以證明產(chǎn)品與描述不符的圖片
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列出所購產(chǎn)品與Listing不符之處，附上Listing鏈接
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按點(diǎn)羅列出跟賣者確切違反了哪條政策
警告跟賣的電子郵件模板
”Hello XXX,We noticed that you are not an authorized online retailer for XXXXXX brand products and you have listed this particular item, ASIN XXXXXXXX, which is sold exclusively by us, XXXXXX.
As you may be aware, the unauthorized selling of XXXXXX products is an illegal action that seriously infringes trademark Laws of the United States. As the Trademark owner, we did not sell you, nor authorize you to sell any XXXXXX branded products. While doing so you are violating USPTO laws and Amazon’s policy against IP infringement. Amazon Terms of Service: Amazon does not allow the unauthorized selling of products as it makes Amazon liable for allowing copyright and trademark infringement. In addition, products sold under a listing must match that listing EXACTLY.
Amazon Terms of Service: When listing items for sale using an existing product detail page, the product being offered must be listed on a product detail page that accurately describes the product in all respects, including with respect to the following attributes: manufacturer, edition, binding, version, format, or player compatibility. Sellers may not match their item to a detail page with a different ISBN, PC, EAN, or other external identifiers.
We kindly request that you follow our instructions:
a) Remove your offers for ASIN XXXXXX from all product pages on Amazon.com within 48 hours, and do not use these, or other XXXXXX list items on product pages in the future.
b) Send us confirmation after you have removed the previously stated products and listings.
If you do not comply with these demands, we will commence further action. This includes filing an official claim with the amazon.com Seller Performance Department, which will seriously impact your Amazon performance metrics. We will also take legal action against you and your company for Trademark Infringement on our products.
If you have any questions, feel free to give us a call at (XXX) XXX-XXXX
Sincerely,”?
投訴入口：
https://www.amazon.com/gp/help/reports/infringement)
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發(fā)現(xiàn)被跟賣的日期
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你開始銷售這款產(chǎn)品的日期
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被篡改的Listing截圖
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你和跟賣的Listing之間任何相似之處
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關(guān)于次品的買家秀照片
你可以打電話跟進(jìn)你的郵件，并確認(rèn)是否需要提供更多的信息。
買家投訴信模板
I am writing to advise you that I have recently purchased an item from an Amazon supplier that did not match the description of the product.
I wish to make a complaint about this seller and I would like my complaint to be investigated to ensure that they are not selling the same product to other Amazon clients.
I have attached for your information:
ASIN/ISBN:Name of Store/Seller:
Order ID:
I am providing photos of the item that I have received. The item was different from the listed item in the following ways:
1. aaaaa (refer to Photo 1)
2. bbbbb (refer to Photo2)
3. ccccc (refer to Photo 3)
4. ddddd (refer to Photo 4)
I am listing a complaint as the seller:
1. provided me with a product that did not match the product description.
2. provided me with a product which was of lesser quality than the product in the description.
3. provided me with a product which was counterfeit.
4. provided me with a product that was not of suitable quality.
5. misled me in their Amazon listing Sincerely,xxx.
總結(jié)
作者：AMZ123 來源：AMZ123
本文為作者獨(dú)立觀點(diǎn)，不代表出海筆記立場，如若轉(zhuǎn)載請聯(lián)系原作者。
